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BabyBjörn is a Swedish family-owned business started in 1961 by Björn and his sister-in-law Elsa Jakobson. Today they are located in 50 countries throughout the world.

BabyBjörn's mission is to develop good, functional and safe products for the littlest ones. The approach has always been to make everyday life easier for families with young children by providing parents with useful information.

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