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- Home
-
Shop
- NEW
- Sale 🌸
- Best Sellers
- Back in Stock
- Babyluv Studio
- Gifts
- Pacifiers
- Essentials
- Clothing
- For Mother
- Toys
-
Shop by Brand
- Atelier Keen
- Aykasa
- Babai
- BabyBjörn
- Babyluv Studio
- BabyMocs
- Babyzen
- Baghera
- Beach & Bandits
- BIBS
- BigStuffed
- Bink - NEW!💧
- CARÁ
- Charlie Crane
- Connetix
- Crayon Rocks
- Early Rider
- Egmont Toys
- Elhee
- Engel
- Filibabba
- Gemma Koomen
- Glo Pals
- Grapat
- Gun Ana
- Haan
- Haruu Kids
- Hvid Knitwear
- Into Life
- Joha
- Konges Sløjd
- Koolibri
- Leo Leo
- Linea MammaBaby
- Madam Stoltz
- Maileg
- Main Sauvage
- Minois Paris
- Modu
- Moonie
- mpDenmark- NEW! 🧦
- Mrs.Ertha
- Mushie
- Najell - NEW! ☁️
- NAÏF
- Nanchen
- Oli&Carol
- Olli Ella
- Petites Pommes
- Pippeta
- Pure Shores
- Quax
- Silly Silas
- Snuggle Me
- Sleepers
- Stuckies
- StudioLoco
- Studio Noos
- Studio Romeo
- SUPS
- Tajinebanane
- That's Mine
- The Bee & The Fox
- The Jiffle
- Waytoplay
- Wildride - NEW! 💛
- Wild&Soft
- Wobbel
- You&Oil
- &me - NEW! 🎪
- Services
- Our Story
- Blog
- Contact
Joha
Joha is one of the largest producers of wool and cotton underwear and sleepwear for babies and children in Scandinavia. The company was established in 1963.
To this day Joha’s focus is exactly the same as it was 50 years ago: uncompromising quality, the finest wool, a great fit and great design. Joha was the first company to create wool underwear for children and has been leading the European market for the past 35 years.
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