Babyluv - Shaping a More Conscious Baby World
Babyluv was founded in 2018, when Carina and Keiro were expecting their first child. Preparing for a baby brought with it a clear sense of purpose: parents in Estonia should have access to thoughtfully designed, high-quality products that truly support both babies and mothers.
At the time, many well-made and carefully considered products were missing from the home market. The desire to fill that gap grew into the idea of creating them ourselves. That’s how Babyluv came to life — a store that brings together products designed from our own perspective alongside carefully selected brands from around the world that share our core values: quality, natural materials, and timeless simplicity.
What began as a small family business built on a personal need has grown into one of the leading names in the baby industry in Estonia. Today, we work with hundreds of retailers across the Baltics and have introduced a range of beloved international brands, including BIBS, Moonie, Filibabba, Wildride, Momkind, and Haan. Babyluv is also the exclusive retailer in Estonia for Quax baby furniture, Wild & Soft products, and Moova carriers.
Our in-house brand, Babyluv Studio, brings together collections designed and made in Estonia for both babies and mothers. The range includes everything from baby wraps and muslin blankets to merino wool overalls. Each piece is created with carefully considered details, skin-friendly materials, and an ethical approach to local production.
Alongside our online store, Babyluv also has a physical store located in the Põhjala factory in Tallinn. The space features a thoughtfully curated selection, a play area for children, and a calm, welcoming environment where you can explore products at your own pace. We offer personal guidance and have created a setting where visiting with a child feels easy and enjoyable.
Within the store, you’ll also find our smoothie café, Kompott, where we serve fresh smoothies and warm drinks. It’s a place for parents to pause and recharge while children play nearby.
Every product in our store and online shop has been carefully chosen. We focus on quality, functionality, and considered design to help families make confident, well-informed choices in the often overwhelming world of baby products.
Babyluv is more than just a store. We are a community and a trusted companion throughout pregnancy and early parenthood. Our blog offers practical advice, inspiration, and downloadable checklists - including a detailed hospital bag checklist and a newborn essentials guide.
We have also created a practical guide, “Let's have a baby!?" bringing together the most important information on pregnancy, birth, the postpartum period, and early babyhood. It’s designed to help families move through this journey with greater clarity and confidence.
Our role is to shape a baby world where quality, aesthetics, and mindful choices go hand in hand. Whether you’re an experienced parent or just at the beginning of your journey, Babyluv is here for you — with thoughtfully designed products, practical solutions, and support as you grow into parenthood.
Follow us on Instagram, explore our Blog, and discover the “Let's hava a baby!?” guide.
