Najell

Najell is founded and based in Lund in the south of Sweden, by couple Niklas and Freja. Empowering parents to continue to live life according to their own rules entering parenthood is the core of the Najell values together with creating long-lasting products, not just in terms of durability and quality, but also when it comes to a timeless appeal. Najell encourages parents to take a big leap forward and shake off all the old norms that might not feel right to you – do it in your own way and re-define the role of parenting. We are here to encourage and support you in your parenting choices.