Moova Balance Carrier

A new generation of baby carriers has arrived. With over 15 years of experience and research in babywearing, Moova has created the first carrier of its kind - thoughtfully designed to support not just comfort and closeness, but your baby's motor development from day one, giving your child freedom of movement. Grounded in the latest research on infant development, Moova represents a new and expanded understanding of what babywearing can truly do.

Moova supports your child's natural development and invites you both to experience the world closely together, with all senses open.

• Loved by curious babies
• Easy and safe to use
• Supports motor development
• Airflow-optimized comfort
• Front (inward facing), hip and back carry
• From newborn 3.5 kg and up to 15 kg
• Premium GOTS certified organic cotton fabric, OEKO-TEX 100 certified components
• Hand grips for activation of grasping reflex
• Stabilized crossed shoulder straps
• Magnetic buckles in hip belt and shoulder straps
• Incremental adjustment of back panel height to support postural development
• Adjustable panel width for ergonomic hip position
• Waist size 64-132 cm
• Safety standard: DS/CEN/TR 16512:2015
  

Moova Balance is the first baby carrier developed with one clear goal: to support your baby's motor development - without compromising on ease of use and comfort.

The carrier was created by Henrik Norholt, a researcher in child development, and is designed to give your baby exactly the freedom of movement that their body needs at each stage of development.
The adjustable panel allows your baby to support their own head and back while keeping their arms and hands free to explore the world. It helps strengthen your baby’s motor development. When your baby needs a break, simply adjust the back panel so there is peace and space to rest close to you.

Moova Balance is easy to put on and can be adjusted quickly. The crossed shoulder straps, intuitive magnetic closure and flexible back panel make it easy to get your baby in and out – without hassle. Once you have adjusted the harness for you and baby, all you need to do is a single click of the magnetic buckle every time you put it on. It doesn’t get any easier.

Moova Balance is designed with your and your baby’s comfort in mind – all day long. When your baby is awake, the back panel can be easily lowered, allowing air to circulate between you and your baby, as well as around your baby’s back. We call this airflow-optimized comfort, which effectively reduces heat build-up and helps keep you both comfortably warm – whether you’re on the go or relaxing at home.

You can carry your baby on your stomach, hip or back. In Moova Balance, your baby has ample opportunity to turn towards all the exciting things around them, while sitting in the most ergonomically optimal inward-facing position.

And of course, it is a great peace of mind to know that your baby is sitting in a carrier that uses GOTS-certified organic cotton fabric and components of the highest quality: environmentally certified  – OEKO-TEX 100 Standard.

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• Worldwide shipping
• Fast shipping with FedEx and DPD
• 30 days return policy
• Orders will be shipped out within 1-2 business days (except personalized & pre-ordered products).

Check out country-based delivery times and rates.

As former Chief Science Officer for one of the world’s largest baby carrier companies, and author of several respected scientific articles, Dr. Henrik Norholt set out on a deeply personal journey: to understand how baby carrying might influence a baby’s motor development.

What he discovered both surprised and unsettled him. The research was clear — and troubling. Most modern baby carrier designs simply don’t align with what infants actually need in their earliest months: freedom to exercise their gradually developing ability to control first their head, then their upper body, and eventually to use their arms and hands to reach, explore, and connect with the world. These milestones unfold within the baby’s first six months — a time that forms the very foundation for later social and cognitive growth.

And yet, the available baby carriers meant to support this stage were doing the opposite.

That realization marked the beginning of Moova.

Together with leading experts in ergonomic design and garment construction, Dr. Norholt spent years developing something different: a carrier that honours what babies are truly capable of — and what they deeply need and desire. The result is Moova: a patent-pending baby carrier design that supports infants’ natural motor development through gentle, adaptable structure — offering freedom of movement from the very beginning.

At the same time, it’s designed with the realities of parenting in mind: simple to put on, deeply comfortable, and safe.

Moova also addresses the challenges that make so many parents give up on baby carrying entirely: babies who resist being carried from 3–4 months of age, the controversial forward-facing position around 5–12 months, and carriers that are so complicated they end up on the shelf.

Moova was created to change that — with empathy, science, and a deep respect for the connection between you and your child.

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